DATE: January 22, 2025
TIME: 1:00 – 2:00 PM ET
Discover proven strategies to maximize your franchise tradeshow success by focusing on lead generation and conversion. This session will highlight best practices for planning your presence, creating an engaging booth experience, and capturing the interest of high-quality prospects. Learn how to communicate your value effectively during the event and implement follow-up tactics that turn tradeshow interactions into lasting franchise opportunities.
Learning Objectives:
- Identify key steps to prepare for a tradeshow to ensure a professional and lead-focused exhibit.
- Learn techniques for engaging attendees and collecting valuable lead information at the event.
- Explore effective follow-up strategies to nurture tradeshow leads and drive franchise development success.
Learn & Grow webinars are eligible for 50 CFE participation credits each! Learn more about CFE program here.
SPEAKERS: Joel Friedman, Southbrook Business Development Group; Lou Gervasi, Canadian Franchise Association
Joel Friedman is president of JSF Franchise Group Inc. supporting clients with the operational, franchising, and real estate aspects of their business. Previously, he worked with Prime Restaurants of Canada Inc. and was responsible for developing new franchise ownership strategies and exit strategies for all restaurants franchised by Prime Restaurants (Casey™, East Side Mario™ and Fionn McCool™).
Lou Gervasi serves as the Senior Director of Membership & Member Programs, making him the longest-serving active staff member at CFA. Lou’s multifaceted roles have showcased his unwavering commitment and expertise in steering pivotal initiatives within the organization. Renowned as “LinkedIn Lou,” Lou’s impact extends globally, boasting a robust following of almost 30k followers on LinkedIn.