DATE: May 21, 2025
TIME: 1:00 – 2:00 PM ET
Franchise website structure refers to the strategic organization and design of a franchise’s online presence. This includes key components such as a homepage showcasing the brand identity, sections detailing franchise opportunities, testimonials from franchisees, FAQs addressing potential queries, application forms for prospects, and resources providing educational content about the franchise model. A well-structured franchise website ensures seamless navigation, clear communication, and a professional presentation, enabling potential franchisees to easily access relevant information and engage with the brand.
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SPEAKERS:
Steve Buors is a leading authority on digital marketing for multi-location businesses such as retailers, franchises and restaurants. He works with national and international brands to develop inventive strategies using existing and emerging technologies to find new customers, increase sales, and combine the best of national brand strength with local relevance.