2022 Smart Growth Webinar Series Quiz, powered by Franchise GrowthLab 2022 Smart Growth Webinar Series Quiz, powered by Franchise GrowthLab Note: The quiz questions were selected from the four webinars in the series. We highly encourage you to watch the webinars first, in no particular order. You must achieve 75% or more to receive a Certificate of Completion and to earn the 300 CFE Education credits. 1 / 12 What are the 3 key habits? (Click on to all items that are applicable) You know your brand and have a complete marketing campaign to back up your brand You are a franchise sales machine You have an efficient onboarding process None of the above All of the above 2 / 12 Without a formal marketing program in place, and no idea how to market, the nervous franchisee cuts marketing spending True False 3 / 12 With no profits to reinvest in the business, the franchisee continues through the cycle until cash is depleted True False 4 / 12 What are the three keys to lead generation? (Click on to all items that are applicable) Content marketing is a cornerstone to maximize lead generation You must spend money if you want to sell franchises Respond to every lead and do it as fast as you can None of the above All of the above 5 / 12 Content marketing consists of 3 main categories: o Text based information like blogs, long format websites and press releases o Audio/Visual content like podcasting or YouTube o Visual storytelling through things like photographic or designed images and infographics. True False 6 / 12 You need a storytelling website and not just a tab on your consumer site that says “Franchising opportunities”, but a dedicated franchise development site for your brand is the ideal. This is the initial place to invest time and money. True False 7 / 12 The process to engage and convert lead generations is short. It generally takes only a few days, maybe weeks to walk someone through a robust franchise development process. True False 8 / 12 What are the four keys to engage and converting leads? (Click on to all items that are applicable) Tell a stellar story: weave the narrative of your brand through every step of the process from the initial ad to your website, from your initial conversations to your FDD and Discovery Day and everything in between and because it impacts every aspect of your process it’s our first key to converting more leads How Much Can I Make: the story behind the financials The story behind the franchise disclosure agreement: who, what, where and why Unlock the power of authentic automation: track the metrics None of the above All of the above 9 / 12 When telling your story, you may omit the FDD and details of the launch day. True False 10 / 12 What are the three keys to successful onboarding? (Click on to all items that are applicable) Focus on the magic number: That smart number that your franchisees need to hit and if they hit it, then you know success will follow. Create a Top 5 “Must Haves”: Laser focused on the right things Set your culture: build your brand on purpose and core values None of the above All of the above 11 / 12 Everything you build (ops manual, online training, tools etc.) needs to have a common focus. True False 12 / 12 You need to train on ONLY the things that matter in the early days of running their business. True False Your score is LinkedIn Facebook Twitter
